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We love working with CCP Digital! Unlike so many other agencies, they are "no-bs" and come to our meetings with great ideas and suggestions. They helped us transform our social advertising strategy into a quality lead driving channel for us that we can count on month-over-month.

Services

Paid Social
Social media platforms provide B2B targeting capabilities that are unmatched elsewhere. We target your brand's audiences and drive action with compelling content.
Paid Search
Smart companies use paid search to leverage the power of intent by showing up where and when their audiences are looking for them. We specialize in paid search strategy and execution.
Display / Geofencing
Display advertising presents your message loudly and clearly—like a modern-day billboard, but to the audiences you’ve chosen. Geo-fencing micro-targets your audience geographically (it's innovative - call us for more info).
SEO Services
We help you prime your site’s organic power so that your company can rise above your competitors in search results.
Conversion Rate Optimization (CRO)

CRO is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.

We are obsessed problem-solvers and relentless marketing innovators. As a boutique agency, we are forward-thinking, competitive, seasoned, and agile. We specialize in strategic, full-scope, rapid-growth marketing strategies designed specifically to meet the goals of B2B. At the end of the day, we are your partner in growth.

Who is CCP?

Rapid-Growth Digital Marketing Services for B2B 

SCHEDULE NOW

Let's talk about how we can grow your business...

© 2019 CCP Digital. All rights reserved

Don't just take our word for it...

MALLORY WALSH

VP of Marketing - Stackla

The power of social media advertising is unmatched in this day and age—everyone tunes into LinkedIn, Twitter, Instagram and Facebook. 

By partnering with CCP Digital, Stackla was able to capitalize on highly targeted segments of these audiences around the world, while at the same time nurturing existing prospects in its sales funnel. 

First of All—Who Is Stackla? 

Stackla is a forward-moving company that offers an AI-powered platform that provides User Generated Content for Enterprise. They cater to global brands that encompass a range of industries—anything from food and beverage to travel to automotive. The world they live in is social media, so their authenticity and eye-catching branding sparked a need for social media-driven results.

Stackla had been working with CCP to revamp old initiatives and vertical strategies. Their new  VP of Marketing rebuilt their CRM and wanted to innovate for growth, engagement and ROI. The partnership allowed CCP and Stackla to develop and execute a plan to get Stackla’s most compelling content in front of its target audiences.


How They Did It: Powerful Leads on Social Media Platforms

 The marketing team decided to deploy Instant Lead Ads.  A lead ad essentially allows users to auto-fill a pre-populated form without leaving  the social media platform to obtain a desired piece of content or result. Most paid social users are on mobile, and reluctant to wait for a site to load, or to manually type in detailed info. But with a compelling content offering and the ease of lead ad form population, a business’s most desired prospects can easily convert.

Compelling lead ad content offers a useful, educational, or entertaining experience for the audience—the users are getting value from the ad’s offering. When the information is inherently helpful or interesting for the audience at hand, lead ads are most likely to succeed in driving quality conversions. Some good content offering examples for lead ad capture are infographics, eBooks, and webinar registrations. 

Stackla saw tremendous successes in particular by implementing lead ads for relevant eBook downloads. In one campaign, Stackla offered a User-Generated Content (UGC) guide. The top-of-funnel audience was composed of people in enterprise marketing departments who might be interested in UGC, but may not have known where to start. With this offering, Stackla was able to populate its CRM with prospects eager to learn more about UGC and its capabilities.

Throughout 2018, lead ad successes continued despite dramatic changes in the paid social advertising platforms. The challenges were circumvented by the teams remaining agile. A major hurdle, for example, was a decline in the targeting parameters for B2B audiences on Facebook. (We’ve all seen Facebook privacy concerns in the news!). The teams shifted more focus to LinkedIn, due to its increasingly advanced B2B targeting capabilities. During the same time period, the team also deployed unique conversion rate optimization (CRO) strategies to capitalize on Stackla’s paid and organic site traffic.

The Power of Conversion Rate Optimization (CRO)

The teams also wanted to lock down an on-site methodology that captured traffic, engaged user attention and created valuable conversions. Using custom exit intent campaigns and software, the Stackla and CCP Team executed a powerful punch.

The exit intent software used detects when someone is about to leave the site, then presents them with compelling, action-driving content. These offerings kept site visitors from leaving the site by offering valuable content or requiring an affirmative opt-out, and allowed Stackla to engage and retain on-the-fence visitors.

The deployment is multi-layered. Paid social and paid search ads drive target audiences to the site, while at the same time, Stackla’s inherent SEO and rich content pulls in organic visitors. Even if the users aren’t ultimately converted in the call-to-action from an ad, or the content which first drew them organically to the site, they are presented with additional offerings such as an eBook download or a free webinar. Content like this not only brings value that drives engagement, interest and brand awareness--it also creates conversion.  

The CRO implementation combined with the teams’ targeted deployment of paid social lead ads --all driving targeted audiences to compelling and converting content--ultimately allowed CCP and Stackla’s marketing team to deliver a 902% YoY lead increase AND a YoY lead cost decrease of 78%.

Exit Intent Pop-up Example:

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We are obsessed problem-solvers and relentless marketing innovators. As a boutique agency, we are forward-thinking, competitive, seasoned, and agile. We specialize in strategic, full-scope, rapid-growth marketing strategies designed specifically to meet the goals of B2B. At the end of the day, we are your partner in growth.

Who is CCP?

Rapid-Growth Digital Marketing Services for  B2B

SCHEDULE FREE STRATEGY SESSIONSCHEDULE NOW
SCHEDULE FREE STRATEGY SESSION

Services

Paid Social
Social media platforms provide B2B targeting capabilities that are unmatched elsewhere. We target your brand's audiences and drive action with compelling content.
Paid Search
Smart companies use paid search to leverage the power of intent by showing up where and when their audiences are looking for them. We specialize in paid search strategy and execution.
Display / Geofencing
Display advertising presents your message loudly and clearly—like a modern-day billboard, but to the audiences you’ve chosen. Geo-fencing micro-targets your audience geographically (it's innovative - call us for more info).
SEO Services
We help you prime your site’s organic power so that your company can rise above your competitors in search results.
Conversion Rate Optimization (CRO)

(CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.

How Stackla Tripled Their Enterprise Leads, Reduced Lead Cost by 81%, & Dramatically Increased Lead Quality

The power of social media advertising is unmatched in this day and age—everyone tunes into LinkedIn, Twitter, Instagram and Facebook. By partnering with CCP Digital, Stackla was able to capitalize on highly targeted segments of these audiences around the world, while at the same time nurturing existing prospects in its sales funnel.

First of All—Who Is Stackla? 

Stackla is a forward-moving company that offers an AI-powered platform that provides User Generated Content for Enterprise. They cater to global brands that encompass a range of industries—anything from food and beverage to travel to automotive. The world they live in is social media, so their authenticity and eye-catching branding sparked a need for social media-driven results.

Stackla had been working with CCP to revamp old initiatives and vertical strategies. Their new  VP of Marketing rebuilt their CRM and wanted to innovate for growth, engagement and ROI. The partnership allowed CCP and Stackla to develop and execute a plan to get Stackla’s most compelling content in front of its target audiences.
 


How They Did It: Powerful Leads on Social Media Platforms

 The marketing team decided to deploy Instant Lead Ads.  A lead ad essentially allows users to auto-fill a pre-populated form without leaving the social media platform to obtain a desired piece of content or result. Most paid social users are on mobile, and reluctant to wait for a site to load, or to manually type in detailed info. But with a compelling content offering and the ease of lead ad form population, a business’s most desired prospects can easily convert.

Compelling lead ad content offers a useful, educational, or entertaining experience for the audience—the users are getting value from the ad’s offering. When the information is inherently helpful or interesting for the audience at hand, lead ads are most likely to succeed in driving quality conversions. Some good content offering examples for lead ad capture are infographics, eBooks, and webinar registrations.

Stackla saw tremendous successes in particular by implementing lead ads for relevant eBook downloads. In one campaign, Stackla offered a User-Generated Content (UGC) guide. The top-of-funnel audience was composed of people in enterprise marketing departments who might be interested in UGC, but may not have known where to start. With this offering, Stackla was able to populate its CRM with prospects eager to learn more about UGC and its capabilities.

Throughout 2018, lead ad successes continued despite dramatic changes in the paid social advertising platforms. The challenges were circumvented by the teams remaining agile. A major hurdle, for example, was a decline in the targeting parameters for B2B audiences on Facebook (We’ve all seen Facebook privacy concerns in the news!).

The Power of Conversion Rate Optimization (CRO)

The teams also wanted to lock down an on-site methodology that captured traffic, engaged user attention and created valuable conversions. Using custom exit intent campaigns and software, the Stackla and CCP Team executed a powerful punch.

The exit intent software used detects when someone is about to leave the site, then presents them with compelling, action-driving content. These offerings kept site visitors from leaving the site by offering valuable content or requiring an affirmative opt-out, and allowed Stackla to engage and retain on-the-fence visitors.

The deployment is multi-layered. Paid social and paid search ads drive target audiences to the site, while at the same time, Stackla’s inherent SEO and rich content pulls in organic visitors. Even if the users aren’t ultimately converted in the call-to-action from an ad, or the content which first drew them organically to the site, they are presented with additional offerings such as an eBook download or a free webinar. Content like this not only brings value that drives engagement, interest and brand awareness--it also creates conversion.  

The CRO implementation combined with the teams’ targeted deployment of paid social lead ads --all driving targeted audiences to compelling and converting content--ultimately allowed CCP and Stackla’s marketing team to deliver a 902% YoY lead increase AND a YoY lead cost decrease of 78%.

Exit Intent Pop-up Example:

The teams shifted more focus to LinkedIn, due to its increasingly advanced B2B targeting capabilities. During the same time period, the team also deployed unique conversion rate optimization (CRO) strategies to capitalize on Stackla’s paid and organic site traffic.

SCHEDULE FREE STRATEGY SESSION

We love working with CCP Digital! Unlike so many other agencies, they are "no-bs" and come to our meetings with great ideas and suggestions. They helped us transform our social advertising strategy into a quality lead driving channel for us that we can count on month-over-month.

Don't just take our word for it...

Let's talk about how we can grow your business...

MALLORY WALSH

VP of Marketing - Stackla

SCHEDULE FREE STRATEGY SESSION

How Stackla Tripled Their enterprise Leads, Reduced Lead Cost by 81% & Dramatically Increased Lead Quality

Stackla’s success is attributed to creative talent, innovative strategy, nimble deployment, hard work, and of course the combination of two results-seeking, inspired teams.  The bottom line is that CCP Digital want clients like you. Let us help you create this kind of success for your company. Schedule your 15-minute strategy session now:


SCHEDULE FREE STRATEGY SESSION

Stackla’s success is attributed to creative talent, innovative strategy, nimble deployment, hard work, and of course the combination of two results-seeking, inspired teams.  The bottom line is that CCP Digital want clients like you. Let us help you create this kind of success for your company. Schedule your 15-minute strategy session now:

SIGN UP FOR 14-DAY FREE TRIAL OF EXIT INTENT SOFTWARE

JARED LESHIN

Director of Digital Acceleration    Holmes Murphy & Associates

There’s crazy opportunity in digital marketing to make an impact in new and innovative ways. Most agencies that I evaluated promised the world, but I didn’t get the feeling they knew or understood what’s possible in this rapidly changing industry. CCP Digital gets it. From the first call they demonstrated their deep expertise in digital marketing, and how to leverage new tech alongside core marketing/advertising principals to grow our company…and that’s exactly what they’ve done for us.

Don't just take our word for it...

JARED LESHIN

Director of Digital Acceleration    Holmes Murphy & Associates

There’s crazy opportunity in digital marketing to make an impact in new and innovative ways. Most agencies that I evaluated promised the world, but I didn’t get the feeling they knew or understood what’s possible in this rapidly changing industry. CCP Digital gets it. From the first call they demonstrated their deep expertise in digital marketing, and how to leverage new tech alongside core marketing/advertising principals to grow our company…and that’s exactly what they’ve done for us.

SCHEDULE FREE STRATEGY SESSION

staff@ccpdigital.com